About Me

 I am a content creator, content strategist & editor with 20 years’ experience working in the media. My experience as a fashion stylist, creative director, TV presenter and editor culminated in the launch of premium digital publishing company, maven46.com that specialised in shoppable fashion, beauty & lifestyle content.

As editor, founder and CEO of maven46, I was responsible for launching a first of its kind digital publishing title in Ireland. maven46 was a market leader in the e-commerce/content space that allowed users the seamless experience of being able to shop directly from inhouse photoshoots, videos & written content. I completed an incubation programme with UCD, CeADAR (Centre for Applied Data Analytics) & received training in big data analysis with SAS.

As editor in chief and CEO of maven46, I ideated, won & successfully led branded campaigns for leading global fashion & FMCG brands such as Tiffany & Co.  H&M, Diet Coke, Comfort, Danone, Bourjois, House of Peroni, Brown Thomas, Kildare Village, Dyson, Bulmers, DFS & TK Maxx.

In 2018 I launched the inaugural ‘Be’ summit hosting 21 of the best female entrepreneurs and speakers in multiple industries under one roof. From business mavens, wellness and love coaches and fashion and beauty experts, ‘Be’ brought modern women, excelling in their industry to the forefront allowing the audience to mix and mingle with speakers and like-minded women in an approachable way. In 2019, Be returned for another successful summit.

Prior to maven46 I worked as a fashion stylist, creative director, journalist and editor for a number of titles in both the UK and UK creating captivating fashion-driven content.

I am an early adopter, who looks at global market trends & identifies gaps that can be adapted to fit market. I am a storyteller at heart, a content enthusiast & anti-click bait advocate who specialises in creating and ideating distinctive innovative and creative responses. My deep domain understanding of content and digital allows me to craft brand stories that combine UGC, offline & online marketing with a very strong directional aesthetic to drive deeper engagements and consumer connection for brands. In 2018 I was shortlisted as the IMAGE Digital and Technology Businesswoman of the Year.