Strategy
Specialising in consumer-first branded activity, I work to not only realise the client’s strategic ambitions but create content that resonates and creates desire for the consumer through omnichannel experiences.
Brown Thomas
A 360° digital campaign for Ireland’s leading luxury retailer.
Successfully ideated and ran a one of a kind instagram treasure hunt that allowed the user to virtually visit the newly rebranded second floor of Brown Thomas through a series of in-house produced images with the iconic branded shopping bag hidden for the viewer to find and follow. KPIs were hit within 36 hours.
Interviewed and creatively led a shoppable video interview entitled “maven meets…Pippa O’Connor”
Hosted and led a series of written content that focused on core retail initiatives.
Photo by: Emily Charlotte Greene
Magnum
Editorial & UGC campaign to launch new flavours
Concept creation, creative team co-ordination & art direction of edible shoot using only the ingredients of the ice cream as a substitute lipstick. Images were picked up by Magnum Global and received wide acclaim for its creativity.
Video by: Eoin Comiskey
H&M
“maven46 x H&M Present the Spring Style Challenge”
An influencer led content strategy to launch the spring ‘18 collection
Concept direction. Influencer management. Video direction and editing. UGC style challenge on multi-channels.
Tiffany & Co.
Driving e-commerce through content strategy and influencer led campaign
Concept Strategy. Influencer management. E-commerce led content
Diet Coke
A 360 strategy for the ‘Because I Can’ campaign
A 10-month partnership that encompassed monthly branded content such as the very successful ‘Lunchtime Edit’. The last Friday of every month, the team would select ‘the’ items to buy, read or do during their key lunchtime breaks that endorsed Diet Coke as the beverage of choice during these key times.
Other activity included UGC competitions. Hosted key style event attended by key influencers where Darren Kennedy interviewed me. Sponsorship of inaugural female-centric ‘Be’ summit.
Video by: Laurence Snashall
Comfort
An influencer led Video campaign to launch campaign ‘Long Live Clothes’
Concept development. Video direction. Script writing and storyboarding. Content writing.
*Case studies for all available on request
TK Maxx
Interactive UGC Instagram led content driving awareness of ‘The Neverending stocking’ Christmas campaign
Concept and visual development